SEO

What is the Hreflang tag? Introduced by Google in December 2011, the hreflang attribute allows you to show search engines (Google among them) what is the relationship between web pages in alternative languages. That is, it is very useful when you create specific content for a local audience and you...
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DRUPAL MODULE: HREFLANG

Drupal Modules SEO

SEO TIP: OPTIMIZING ON-PAGE SEO (CONTENT CURATION)

SEO
On-page SEO refers to the process of optimizing a single page to rank higher and increase relevant traffic. Any on-page SEO effort will be a losing battle unless you're delivering quality content first. But, once it's all done, the only thing left is to move up (in your rankings). Using...
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Google, as it often does, has made changes to its search algorithms that determine the order of search results: Time on page Bounce rate Time on page is exactly what you think: it's the amount of time a visitor spends on your website. Bounce rate is the percentage of visitors...
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SEO TIP: WRITE QUALITY CONTENT

SEO

SEO TIP: CONTENT AND AUDIENCE SEARCH INTENT

SEO
What is your audience? The audience is your target audience, the people you want to reach on your website and make a certain action on it. For example, in e-commerce, the main audience is people looking to buy. If that same e-commerce has a blog where product reviews are made...
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One of the steps in basic SEO health is to ensure that your website is free of any technical issues that may be preventing your site from being crawled. As a disclaimer, I'm going to refer to Google since it's the biggest search engine right now. But everything I say...
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SEO TIP: ELIMINATE TECHNICAL PROBLEMS

SEO

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